教育合肥城市网 2024-06-12

2024 PLAYSHOP 小学期「跨界设计」课程——四学院导师及课程阵容详案

第六季 PLAYSHOP/YOUNG to young 小学期，即《跨界设计》课程，是中国美术学院开设的，设计学科微专业课程体系內，面向本科二年级开设的专业项目制课程。将于2024年6月17日至7月5日，首次在中国美术学院良渚校区设计学科下四学院同期开展。

经过6个月的筹备期，本次跨界设计课程邀请到21位国际导师与21位国内导师匹配，经过数月的联合备课与打磨，为中国美术学院良渚校区设计学科四学院的同学量身打造出20门全新的实验性课程，探讨全球最前沿的技术与理念，路径与策略，突破传统专业课程框架，引导学生拓展视野，融合不同学科思维，培养跨界能力和全球意识。

课程注重案例教学与创作实践相结合，在专精知识的基础上进行跨学科尝试，挑战和拓展同学们的学术认知和实践技能。同时以“游戏本能”为教学模型载体，课程参与者在三周时间内全情投入，以“游戏冲动”为内驱力，通过创作来完成“作业”到“作品”的观念转变。

The PLAYSHOP/YOUNG to young Summer Program, also known as the "PLAYSHOP Trans-boundary Curriculum in Design" course, is a specialized project-based course offered to second-year undergraduate students within the design discipline of the China Academy of Art. It is part of the micro-specialization course system and will be held concurrently across the four colleges under the design discipline at the Liangzhu campus of the China Academy of Art from June 17 to July 5, 2024.

After 6 months of preparation, the PLAYSHOP Trans-boundary Curriculum in Design has invited 21 international tutors to match with 21 domestic tutors. After months of collaborative lesson planning and polishing, 20 brand-new experimental courses have been tailored for students from the four design colleges at the Liangzhu Campus of China Academy of Art. These courses delve into the most cutting-edge technologies and concepts globally, exploring paths, strategies, and breaking through traditional disciplinary frameworks to guide students in expanding their horizons, integrating different disciplinary mindsets, and cultivating interdisciplinary skills and global awareness.

The course emphasizes the integration of case studies with practical creation, encouraging students to experiment across disciplines on the foundation of specialized knowledge, challenging and expanding their academic cognition and practical skills. Using "gaming instinct" as the teaching model carrier, participants immerse themselves fully within a three-week period, driven by the "gaming impulse" to undergo a shift in mindset from completing "assignments" to creating "artworks" through their creative endeavors.

视觉传播学院缘起于1928年国立艺术院建院之初的图案科，近百年间，历经实用艺术部、实用美术系、工艺美术系装潢专业、视觉传达设计系等阶段，2023年从中国美术学院象山校区迁入良渚校区并建立视觉传播学院，目前拥有设计学一级学科硕博点，覆盖视觉传达设计与艺术设计学两个国一流本科专业，初步建成贯通本硕博的多层次教学研体系和国际领先的学术梯队。

视觉传播学院以视觉与文化研究所和社会与策略研究所作为传播设计的“一体两面”，内涵东方视觉、品牌形象、全媒传播、内容谱系、社会叙事、城乡策略等课程与课题团块，以东方视觉和内容谱系作为形式与内容间的“表里如一”，以品牌形象和社会叙事作为形象与本体间的“名实相符”，以全媒传播和城乡策略作为媒介与现实间的“虚实混合”，因而将“视觉文化”和“社会策略”展开为以“投影溯源”为目标的“设计叙事”、和以“真实溯源”为诉求的“内容生产”，进而面向以“社会关系再生产”为诉求的“人文经纬”，以共同构建设计人文交叉学科的战略方向。

The School of Communication & Design originated from the Pictorial Department of the National Academy of Fine Arts (NAFA) at the beginning of the school's establishment in 1928. Over the past hundred years, it has gone through the stages of the Department of Applied Art, the Department of Applied Fine Art, the Department of Arts and Crafts with a subject focus on decoration, and the Department of Visual Communication Design. These earlier stages took place on the Xiangshan Campus and since 2023 a relocation on the Langzhu Campus led to the establishment of the SCD. Currently, the SCD offers first-level graduate programs for master's and Ph.D. students in design, each including two national first-class undergraduate majors: one is Visual Communication Design, and the other is Art and Design. It has initially built a multi-level teaching and research system incorporating undergraduate and graduate education and an internationally leading academic team.

The School of Communication & Design takes the Institute of Visual and Cultural Studies and the Institute of Social and Strategic Studies as the "two sides of the same coin" of communication design. The subjects cover eastern vision, brand image, omnimedia communication, content genealogy, social narrative, urban and rural strategy, etc. The eastern vision and the content genealogy serve as the "consistency" between the form and the content. Brand image and social narrative correspond to the name and reality between image and ontology. Omnimedia communication and urban-rural strategy are the "mixing of reality and reality" between media and reality. The "visual culture" and "social strategy" are thus developed into a "design narrative" aiming at "projection and origin." Their approach towards "content production" appeals to "authentic origin," thus creating a "longitude and latitude of humanities" oriented to the "reproduction of social relations." The common goal is to jointly construct a strategic direction for design in the cross-disciplinary humanities.

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时尚设计学院成立于2023年，在原来染织与服装设计系基础上发展建立，最早追溯到1928年中国美术学院建校时的图案科，是全国高等院校中最早开办染织与服装设计专业本硕博教育的院系之一。上世纪50年代，染织专业成立，隶属于工艺系。1984年开始了服装教学的探索，1989年增设服装设计专业。1996年，染织与服装设计系正式成立，迅速发展成为我国早期少数几个培养染织与服装专业研究生的国内一流高层次专业人才培养基地。

时尚设计学院以“时尚生态链”为思维模型基础，建构时尚跨界，多维创新的办学格局。培养具有独立思考精神、创新跨界能力、国际视野与社会责任意识的设计人才。围绕“时尚设计生态”的互生互助展开本硕博课题化教学，建设个性、圈层的高端产业链，发展识别性品牌意识并协助产业转型升级，引领国内时尚设计教育新方向。学院以“东方文化活化”为根本，关注设计前沿发展，立足“可持续发展”与“东方本土话语”体系的研究，与产业实时接轨。通过设计、管理和技术的交叉融合，提供本硕博个性、市场、系统的教育课程体系。

The School of Fashion Design, founded in 2023 upon the previous Department of Fashion and Textile Design, has its earliest foundation dating back to the year of 1928 when the Department of Patterns was established in China Academy of Art (CAA) as one of the earliest departments launching undergraduate, master and doctoral education. In the 1950s, the Department of Dyeing and Weaving was set up under the School of Crafts. Based on such a solid foundation, the Department of Fashion and Textile Design was formally founded in 1996, rapidly developing into one of the few first-class, high-level programs in China that provides professional talent training for graduate students majoring in dyeing, weaving and fashion design.

Based on the mentality of establishing a Fashion Ecosystem, the School of Fashion Design focuses on interdisciplinary, multi-dimensional innovation, aiming to cultivate designers with critical thinking, interdisciplinary innovation, global vision and social responsibility. The subject-based teaching for undergraduates, masters and doctoral students centers on the interdependence of Fashion Design Ecosystem to build a featured, high-end industrial chain and recognizable brands amid the industrial transformation and upgrading, leading the new direction of domestic fashion design education. Guided by the fundamental mission of reviving oriental culture, the School also pays attention to the frontier development of design based on research on Sustainable Development and Local Oriental Discourse system, and integrates them into the industry in real time. Through the cross-integration of design, management and technology, the School provides undergraduates, masters and doctoral students with a personalized, market-oriented and systematic education curriculum.

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中国美术学院工业设计学院在1928年国立艺术院设立图案系后，于1994招收第一批工业设计专业学生，共经历了从南山、张江、滨江、象山、良渚多个校区近30年的发展，于2023年良渚正式起航。学院立足长三角产业集群协同创新，以艺术学的产品设计和交叉学科的工业设计为专业双驱，以智慧生活美学与智能制造装备为设计双核，以生活美学、数智交互、智慧出行、智能制造四大研究所为教研组织，整合国际化与产业化的专业特征及优势，培养具有作者性的独立设计师、具有领导力的首席设计官的复合型创新人才，打造新时代中国设计智造创新理论与实践高地。

School of Industrial Design in CAA, having its origins in the Pattern Department established in 1928 at the National Academy of Art, admitted its first cohort of industrial design students in 1994. Over nearly three decades, the school has evolved across multiple campuses including Nanshan, Zhangjiang, Binjiang, Xiangshan, and Liangzhu, officially commencing its Liangzhu campus in 2023. The school is positioned to leverage the collaborative innovation within the Yangtze River Delta industrial cluster, driven by the dual disciplines of product design within art studies and interdisciplinary industrial design. It focuses on the dual cores of smart life aesthetics and intelligent manufacturing equipment design. Organized into four major research institutes—Aesthetic Life, Digital Interaction, Smart Mobility, and Intelligent Manufacturing—the school integrates internationalization and industrialization characteristics and advantages. It aims to cultivate compound innovative talents, including independent designers with a distinctive authorial identity and chief design officers with leadership capabilities. The goal is to establish a highland of innovative theory and practice for Chinese design and manufacturing in the new era.

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中国美术学院创新设计学院于2018年6月成立，2021年9月起在“中华文明源发地”和“数字经济最前线”的良渚办学，是中国美术学院面向未来社会发展而建立的创新设计教学实验区。作为中国美术学院学科专业拓展的全新增长点和“双一流”建设的重要组成部分，学院秉持“着眼科艺融合、推动跨界教学、打造创新社区、重建设计人文”的教学目标，以“艺术、科技、商业”高度融合的创新设计学科为主体，以“生活即教育，学院即社区，教育即传播，学习即生产”为办学理念。以“院所制、学分制、学社制、三学期”为特色，围绕长三角的文化资源以及产业特色和优势，同步探索人才、教学、管理、育人的新机制。学院积极整合全球设计教育资源，创新教学、管理机制，打造前沿性、综合型的创新设计学科，推动以互联网为基础的智能制造和设计集成创新，着力打造大数据、智媒体时代的“新”包豪斯和呼捷玛斯。

The School of Design and Innovation of China Academy of Art (CAA) was established in June 2018 and bases itself in Liangzhu, the “origin of Chinese civilization” and the “forefront of the digital economy”, since September 2021, as a teaching experiment zone for innovative design established by CAA for the future development of society. As a new growth point for the expansion of disciplines and specialties of CAA and an important part of the construction of the “Double First-Class” initiative, the School adheres to the teaching objectives of “focusing on the integration of art and science, promoting cross-border teaching, creating an innovative community, and reconstructing the design culture”, mainly develops an innovative design subject with a high degree of integration of “art, technology, and business” and embraces “life is education, school is a community, education is dissemination, and learning is production” as the philosophy of running the School. The School features “institute system, credit system, school community system, and trimester” and explores a new mechanism of talent, teaching, management, and education centered on the cultural resources and industrial characteristics and advantages of the Yangtze River Delta. The School actively integrates global design education resources, innovates teaching and management mechanisms, creates cutting-edge and comprehensive innovative design disciplines, promotes Internet-based intelligent manufacturing and design integration innovation, and strives to create “new” Staatliches Bauhaus and Vkhutemas in the era of big data and AI media.